Belinda is one of the brand co-founders. She has been actively involved in R&D of beauty industry over a decade. To maximise the function of each product, she has personally handpicked every single ingredients for their therapeutic properties and efficacy.

"Our skin is the largest organ in the human body. It breaths in and absorbs everything it touches, meaning that the ingredients in our skincare products can have same impact on our health as the food we eat every day," Belinda explained.

Being a mother of two, Belinda noticed that skincare brands in the market seldom offer a comprehensive range to suit the needs of different family members. That has driven her to create her own skincare brand, 100% Australian-made with specific formulations spanning different age groups and skin types.

Belinda also actively involves in many cross industry activities to share her experience of exporting Australian-made nature skincare to other countries.

Now, Belinda can bring her own skincare products everywhere she and her family go without worrying about the damage from chemical or environment pollutant.